TOYOTA BOSHOKU AIMS TO TRAIN 5,000 CHILDREN ON SAFETY BELT

17.03.2014

Toyota Boshoku Türkiye is undertaking training about the importance of using rear seat belts to 5,000 student in 23 elementary schools in Sakarya through Rear Seat Safety Belt Project. The trainings start on March 2014 and continue until June 2017 (Sakarya, Turkey) March 17, 2014 ; Toyota Boshoku Turkey (hereafter: TBT), a premier manufacturer of automotive interior systems, started the "Rear Seat Safety Belt Project" in collaboration with the Ministry of Education of Sakarya, Social Security Association (SGK), Arifiye Municipality and Sakarya Traffic Police Department for 3rd grade elementary students. Toyota Boshoku Turkey aims to raise awareness of rear seat safety belt especially in the Sakarya region starting at elementary schools by teaching students about the importance of seat belts. The first training was realized on March 17, at Arifiye Cultural Center, Arifiye with the participation of approximately 200 guests including Bekir Sıtkı Durgun Elementary School students & teachers, Ministry of Education Sakarya Manager, Arifiye Mayor, Social Security Association Manager and Sakarya Traffic Police Department Manager and related TBT employees. The 3rd grade class students were trained about the importance of using seat belts and also how to assist and caution their parents while they are on the road together. The trainings will countinue until the end of 2017. Toyota Boshoku Turkey President Kenji Hirota stated that "through this project, TBT aims to raise consciousness on road safety issues. Toyota Boshoku operates has been operating worldwide for 96 years and as a part of the Toyota Boshoku group, TBT now carries out social responsibility projects in it's 17th year in Turkey. We will implement Toyota Boshoku Turkey's social responsibility as a leading automotive supplier in our region with this project." "At TBT, we provide seats with the finest quality and safety, and now we aim to teach safety of using seat belts and encourage safe road trips for our children and their families. We will be training approximately 5,000 students in 23 schools. By realizing these trainings, we will make a difference to families as well because their children will learn positive habits for their own safety, their siblings, family, friends and society at large. Seat belts save lives, please keep this important aspect in mind when you are driving or riding in cars. Regardless of the maker." TBT, as a socially responsible corporate entity, will continue to lead volunteer activities such as traffic safety trainings with the valuable contribution of employees and related parties in line with its corporate goals and the Toyota Boshoku group as a whole.